After going through a complete overhaul of the business, Snow Peak evolved into a direct to consumer business. Priority was given to lowering prices and engaging one on one through events like Snow Peak Way. Longstanding products were refined as complementary new pieces were added. The Single Layout System evolved into the Snow Peak Layout System further refining the approach to modular, flexible product design. In a full circle moment, American backpackers discovered the quality of the brand's mountain gear, opening the door for Snow Peak to a new country for the first time in their history.