In 2018, Founders, Joanna and Johnny, created Letterfolk in response to a need they saw in their community. Friends and family wanted an authentic way to express themselves at home—to commemorate milestones, memories, and everyday wins, too. The Letterfolk assortment quickly grew to include additional items such as modern, customizable Cuckoo Clocks and a series of Passports made to document everything from pregnancy to hiking trails in National Parks.