Photographs courtesy of Snow Peak Japan
Snow Peak has announced the opening of the EVERLAND Campfield, located just an hour outside Seoul. Despite its proximity to the city, the site offers an expansive natural setting. Positioned next to Everland—South Korea’s largest theme park with over 8 million annual visitors—the campfield is designed to welcome not only campers but also those looking for a first outdoor experience.
The new site combines Snow Peak’s retail and dining presence. Alongside a flagship store stocking outdoor gear and apparel, the Snow Peak Café & Dining offers seasonal menus built around fresh, local ingredients. This makes the campfield accessible to a wide range of visitors—from seasoned campers to first-timers curious about the brand’s culture.
Technology also plays a key role. Using 3D drone scanning and spatial simulation, campers can preview their site layouts online before arrival, experimenting with tent placement and camp setup virtually. The campfield also integrates sustainable design, including automated sorting systems for recycling aluminum and plastic into upcycled resources.
Snow Peak describes EVERLAND Campfield as a platform for community and connection—uniting people, nature, and local culture. With this launch, the company strengthens its vision of making outdoor life more accessible while staying true to its roots in design and sustainability.
