WHAT WE WANT is an outdoor gear and garage brand from the Hokkaido city of Asahikawa, and furniture manufacturer, Interior Kitasho Kobo, that has been in business for over 35 years. Utilizing a highly developed level of technical ability, sensibility, and discerning eye for materials they developed through furniture making, as well as the natural environment that surrounds them, they create tools that allow users to enjoy the outdoors that they truly desire.