Snow Peak recently announced its first collaboration with the ever popular Konbini chain, Lawson in Japan. If you've traveled to the country, you know how prevalent the convenience store is. For those that haven't been, saying they are everywhere is an understatement. In many parts of Tokyo there is one on every block.
In collaboration with Lawson convenience stores, two new camping-inspired foods will be released across the Kanto-Koshinetsu region starting Tuesday, September 16, 2025. This includes approximately 4,500 stores in Niigata Prefecture, Yamanashi Prefecture, Nagano Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Saitama Prefecture, Chiba Prefecture, Tokyo, Kanagawa Prefecture.
It’s the first time Snow Peak has partnered with Lawson with the simple goal of making the flavors of camp more accessible. As part of the collaboration, two menu items will be available:
Snow Peak Supervised Grilled Cheese Curry Onigiri (Smoked Flavor)
Curry-flavored rice mixed with smoky sauce, onions, and pork, topped with cheese and baked. Inspired by smoked camp cooking, it's a Snow Peak take on the classic portable dish.
Snow Peak Supervised Lunch Pack Heavy Ham Cutlet & Honey Mustard
A thick ham cutlet layered with honey mustard sauce and sandwiched between soft bread. Shaped specially for the Snow Peak Tramezzino hot sandwich maker, allowing for an easy camp meal.
Alongside these new meals, Lawson will also carry items from Snow Peak’s Camper’s Table line: pre-packaged curries, pasta sauces, sausages, and Pizza. Select items from Snow Peak's gear line including mugs and cutlery will also be available at select Lawson locations.
