The Snow Peak Way vol.1, Atsushi Okuyama (Open)

 Commissioned by Snow Peak, and photographed by Atsushi Okuyama, this 2016 body of work was created during Snow Peak Way events of that year as a thank you gift to Snow Peak Shareholders in Japan.

Atsushi Okyuama’s work focuses on rural life in Japan. Bringing scenes of humanity, livestock, and togetherness to life through images composed and presented in traditional formats akin to the subjects they contain.

Snow Peak began in 1958, when founder Yukio Yamai grew tired of existing outdoor products and sought to make his own. Since then, it has become a producer of high-end outdoor goods and curator of natural spaces.